Election News & Analysis

IN BRIEF: Aug. 28 weekly political ad buys

By 2 years ago

Susan B. Anthony List runs ads against Obama’s stance on abortion; Still, Martin buy time for future

Every week Project Open Vault receives new political ad buy contracts from three mid-Missouri TV stations, updating our ad spending database as soon as possible. Below is a brief look at the past week’s ad buys:

The Susan B. Anthony List, a conservative group that supports pro-life candidates, has begun running ads among mid-Missouri stations as its response to the recent controvery over statement made by Republican U.S. Senate candidate Todd Akin. On Tuesday the group announced a $150,000 statewide TV ad campaign to discuss “President Obama’s extreme record on abortion,” according to a statement from the organization’s president, Marjorie Dannenfelser.

The group has spent $35,600 of this campaign so far to run ads in mid-Missouri until Sept. 3, according to political ad contracts.

The ad features a women, Melissa Ohden, speaking directly to the camera about surviving an abortion procedure and Obama’s record while he was a part of the Illinois state Senate.

The Susan B. Anthony List is a 501(c)4 non-profit organization and is associated with a political action committee that shares the same goals, the Susan B. Anthony List Candidate Fund. The group has endorsed two Missouri Republican candidates, U.S. Rep. Vicky Hartzler, who is running for Missouri’s fourth Congressional District, and Ann Wagner, who is running for the state’s second Congressional District, the seat currently held by Akin.

While the statement from the organization does not state whether the group supports Akin in his bid for office, Dannenfelser says the ad campaign emerged from the “While the statement from the organization does not state whether the group supports Akin in his bid for office, Dannenfelser says the ad campaign emerged from the “recent national discussion over abortion,” which was prompted by Akin’s remarks.

Soon after the nature of his remarks received national attention from media outlets and members of both political parties, Akin released an apology ad that has been running for most of the past week.

Akin’s campaign spent $27,250 to run the “Forgiveness” ad on mid-Missouri stations.

Meanwhile, Crossroads GPS, as promised, has begun cancelling some of its scheduled ad time for the next few months. One mid-Missouri station said Crossroads had cancelled $39,000 worth of ads previously set to run between Sept. 11 and 17. Politico reported Monday evening that Crossroads had cancelled about $700,000 worth of future ad time, leaving a significant amount of ad time reserved for the future.

Two Democractic incumbents, U.S. Sen. Claire McCaskill and Gov. Jay Nixon, have continued their ad campaigns with the release of new ads set to begin running this week.

McCaskill is running a new ad entitled “Think About Family” where a narrator says McCaskill’s thoughts about her family have helped form her stances on political issues, such as Medicare. The ad also states that McCaskill “is never afraid to stand up to anyone,” including the president. Republicans have often said McCaskill’s relationship with the president and her status as the “deciding vote” during the Affordable Care Act debate make her unsuitable to represent Missouri.

Over the past week McCaskill bought $44,160 worth of ad time in mid-Missouri while Nixon purchased $42,565 and has a new 30-second ad lined up to run starting Tuesday entitled “Dynamic.”

Two new candidates have also joined the mid-Missouri political ad market, buying up air time in the weeks directly preceding the Nov. 6 general election.

  • Current state Rep. Mary Still, D-Columbia, purchased $60,075 worth of ad time for October and the early days November. Still is running for the 19th District state Senate seat against incumbent Sen. Kurt Schaefer, R-Columbia.

  • Republican Ed Martin has also begun preparing for Missouri’s general election, purchasing $75,210 worth of October and November ad time since last week. Martin is running for the state attorney general’s office against incumbent Democractic Attorney General Chris Koster.

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