Every week Project Open Vault receives new political ad buy contracts from three mid-Missouri TV stations, updating our ad spending database as soon as possible. Provided below is a quick analysis of the ad buys collected for the weeks of Oct. 16 and 23:
(Editor’s note: The numbers presented below all represent ad buys made for the last two weeks of the election cycle. Due to the short time from now until the election, most candidates and committees buying ads have reserved air time to run ads between Oct. 22 and Nov. 6)
Even though mid-Missouri TV screens have been saturated with political ads from U.S. Senate and gubernatorial candidates — with no sign of this coming to an end until Nov. 6 — local voters are beginning to see ads from different candidates. With two weeks left until the general election, local candidates are beginning to flex their monetary muscles and reserve air time for ads set to run from now until election day.
State 19th Senate District: Incumbent Republican state Sen. Kurt Schaefer and Democrat state Rep. Mary Still are continuing to attack each other on the air as they vie for one of Missouri’s 34 state Senate seats. The two Columbia-based lawmakers have been running a contentious race for the Senate seat, with both Schaefer and Still criticizing each other for their records, or lack thereof, as members of Missouri’s General Assembly. Over the past two weeks, Schaefer bought $157,755 worth of ads and Still bought $40,990 worth of air time.
State 47th House District: Democratic candidate John Wright bought $18,705 worth of ads over the past weeks. Wright previously reserved ad time for the last weeks of the election a few months ago and a part of his most recent buys are revisions to those contracts. He is currently re-running an ad entitled “Hickman” that he released in July. Wright’s opponent, Republican Mitch Richards, has not reserved any air time.
State 45th House District: Incumbent state Rep. Chris Kelly, D-Columbia, has continued to reserve air time, most recently with a $1,230 ad buy. Kelly is running unopposed for his ninth stint as a state representative.
State 44th House District: Both candidates for this House seat have begun running ads, with Republican Caleb Rowden supplementing his previous ad reservations with a $60,065 ad buy and Democrat Ken Jacob bought $54,970 worth of mid-Missouri air time. While Rowden is a relative newcomer to politics, Jacob has previously served in the state legislature.
Boone County Northern District commissioner: Democratic candidate Janet Thompson, bought $480 worth of ads, supplementing the more than $5,000 buy she made two weeks ago. Thompson’s opponent, Republican Don Bormann, has not reserved any mid-Missouri air time as of yet.
Callaway County Eastern District commissioner: Republican candidate Randall Kleindienst bought $735 worth of air time to run 31 ads from now until Nov. 5. Kleindienst’s opponent, Democrat Bryant Liddle, has not reserved air time so far.
Even with the new influx of ads from local candidates, Missouri’s U.S. Senate and gubernatorial candidates are not taking a break from going after each other on the air. Over the past two weeks incumbent Democratic U.S. Sen. Claire McCaskill bought $101,235 worth of ads while her opponent, Todd Akin, purchased $26,950 of air time. Akin is continuing to run an ad he released two weeks ago, which criticizes McCaskill for her husband’s connection to businesses which received federal stimulus funds. McCaskill, meanwhile, has continued to release new ads, tone of which has her discussing her stance on China, while the most recent one shows veterans talking about their support of McCaskill.
In recent ads from both of Missouri’s gubernatorial candidates, both incumbent Democrat Jay Nixon and Republican challenger Dave Spence take the same approach, using each of their 30-second ads to go after the other for his positions while promoting their own. During the past two weeks, Nixon bought $183,200 worth of ads while Spence bought $81,250.
What is the one thing no candidate has given you a satisfactory answer on? Do you think you will get that answer now that the debates are over?
Written by Kelly Moffitt (Columbia Missourian)
Yesterday marked the final presidential debate before the general election on Nov. 6. For each of the presidential debates the Columbia Missourian community outreach team has stopped by debate watch parties on the MU campus.
Students at the Gaines/Oldham Black Culture Center at MU shared questions they had for the presidential candidates during the first debate. Some pondered the future of Big Bird while others had questions regarding the environment, gay rights, and third-party involvement in the debates.
Students at a debate watch party at Bengal Lair at MU also shared questions they had for presidential candidates during the second debate. They wanted to know about the future of health care and education.
Students at a debate watch party at MU for the third and final debate also stated what issues were important for them last night. Some thought issues about the economy were important while others held immigration policy and equality as the most important issue in the presidential election.
The wide range of responses surprised us—it seems like there are a lot of issues you still want answers on from candidates. What is the one thing no candidate has given you a satisfactory on? Do you think you will get that answer before the election now that the presidential debates are over? We’d love to hear what you’re left wondering about regarding presidential, statewide, and local candidates. Let us know in the form below.
These stories are all part of the Columbia Missourian’s Election 2012: Your Voices. In the section you can find community voices discussing the upcoming election. We hope you’ll stop by.
Still getting up to speed on statewide and local races? Please check out the Columbia Missourian’s Voters Guide 2012, which is included with a digital membership and details information regarding candidates and issues on the ballot for the general election on Nov. 6.
KBIA interview with Democratic nominee Ken Jacob - 2012 44th District of Missouri House of Representatives from KBIA FM on Vimeo.
KBIA’s Ryan Famuliner interviews Ken Jacob, the Democratic nominee for the 44th District in 2012.
In the interview, Jacob talks about the importance of higher education, and how he believes it can be a way to promote job growth in the state. He also stresses revitalization of Interstate 70, but doesn’t go as far as to promote turning it into a toll road. He says bonding will be the way to pay for that work, which he says will also create jobs. Jacob also questions the legitimacy of the his opponent, Republican Caleb Rowden, who he says is not qualified for the office. Jacob has served in the state house and senate.
Written by Kelly Moffitt (Columbia Missourian)
An article published in June by the Associated Press, “Poll: Half doubt next president will alter economy,” reported that half of Americans say it won’t matter if Barack Obama or Mitt Romney wins the election this fall when it comes to the economy.
"People are especially pessimistic about the future president’s influence over jobs, according to the Associated Press-GfK poll," AP reports. "Asked how much impact the November winner will have on unemployment, 6 in 10 gave answers ranging from slim to none."
That’s a pretty startling statistic for such a powerful position in the American government. We want to know if you think the outcome of this presidential election will or will not change the country—in terms of the economy or otherwise. Does that answer change how you feel about voting? Let us know in the form below.
Still getting up to speed on statewide and local races? Please check out the Columbia Missourian’s 2012 Voters Guide, which details information regarding candidates and issues on the ballot for the general election on Nov. 6.
KBIA’s Ryan Famuliner interviews Missouri Treasurer Clint Zweifel, a Democrat running for reelection this year. He is being challenged by Republican Cole McNary in the November 6 election.
In the interview, Zweifel talks about his role in investing state money, and many programs he’s overseen in his four years in office. He talks specifically about how he works “across party lines,” in his work as Treasurer, and about the many boards and committees he’s a member of because of his position as Treasurer. Zweifel says political ideology shouldn’t enter into the daily work of a Treasurer, and takes his challenger to task on that point. And of course, Zweifel talks about the unclaimed property division of his office, which he’s spent a lot of time on with the media in his first four years in office. He also addresses criticism about how much money that division spends listing names of unclaimed property owners in newspapers in the state.